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WordPress launch checklist

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  • Uncheck “Discourage search engines”
  • Redirect old URLs to new (if an old site exists)
  • W3 Total Cache
    • Page cache
    • DB Cache OR Object Cache (preferrably object cache)
    • Browser cache
    • Minification
  • iThemes security
    • change admin name + ID
    • change default admin URL
    • Banned Users > HackRepair
    • Local Brute force > Ban “admin”
    • System Tweaks > all but “non-english chars” and “remove file writing permissions”
    • WordPress Tweaks > All to checked / recommended
  • Contact forms – change recipient emails to the ones for the customer
  • “webdesign by teamof.xyz” in the footer (not for all sites)
  • Delete all unused plugins
  • Delete all unused themes
  • Debug mode OFF
  • Is analytics script installed?
  • Check with GTMetrix / PageSpeed Insights (or other such tool) for site speed issues
  • Check basic SEO structure (with a tool like https://www.woorank.com)
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